Privacy Policy
This policy explains how Shady Drift Ltd collects, uses, and safeguards your personal information. We're committed to protecting your privacy and handling your data responsibly.
Last updated: 8 April 2026
Who We Are
Shady Drift Ltd is a renovation and interior design company registered in England and Wales. Our registered office is located at 42 Bellenden Road, Peckham, London SE15 4RF. For privacy-related questions, contact us at [email protected].
Information We Collect
When you interact with our services, we may collect several types of information:
Information You Provide Directly
When you contact us about a project, we collect details you choose to share, such as your name, email address, property address, and project requirements. If you proceed with our services, we gather additional information necessary for contract fulfilment, including payment details and specific project preferences.
Information Collected Automatically
Our website uses standard logging practices that record IP addresses, browser types, and pages visited. This technical information helps us maintain and improve our site's functionality. We use cookies to enhance your browsing experience and remember your preferences.
Information From Third Parties
If you're referred to us by another client or professional, we may receive your contact details and basic project information from them. We only use this information if you subsequently choose to engage with our services.
How We Use Your Information
We process personal information for specific, legitimate purposes:
Service Delivery
Your information allows us to quote for projects, manage contracts, coordinate work, and communicate throughout the renovation process. This includes scheduling site visits, ordering materials, arranging trades, and providing updates on progress.
Business Operations
We maintain records for accounting, tax compliance, and warranty administration. This information helps us respond to queries about completed projects and fulfil our warranty obligations.
Communication
We use your contact details to respond to enquiries, provide quotes, send project updates, and share information relevant to your specific situation. We won't send marketing communications unless you've opted in.
Website Improvement
Analytics help us understand which content proves most useful and identify technical issues. This information guides decisions about site structure and functionality.
Legal Basis for Processing
We process personal information based on several lawful grounds:
- Contract Performance: Processing necessary to fulfil our agreements with clients
- Legitimate Interests: Activities that benefit our business while respecting your privacy, such as improving services and managing enquiries
- Legal Obligations: Compliance with tax, accounting, and building regulation requirements
- Consent: Where you've explicitly agreed to specific processing activities
Who We Share Information With
We share personal information only when necessary:
Service Providers
Specialist contractors, suppliers, and professional advisers may receive information relevant to your project. This includes structural engineers, electricians, plumbers, and material suppliers who contribute to delivering our services.
Legal and Regulatory Bodies
We disclose information when required by law, such as to building control authorities, tax offices, or in response to valid legal requests.
Financial Institutions
Payment processors handle transaction details securely. We don't store complete credit card information on our systems.
We don't sell personal information to third parties or share it for marketing purposes without your explicit consent.
Data Security
We implement appropriate technical and organisational measures to protect personal information. Our practices include:
- Encrypted data transmission for sensitive information
- Access controls limiting who can view personal data
- Regular security assessments of our systems
- Secure disposal of information no longer needed
- Staff training on data protection principles
While we work to protect your information, no transmission method or storage system is completely secure. We encourage you to take precautions when sharing sensitive information electronically.
How Long We Keep Information
Retention periods vary based on information type and purpose:
- Enquiry details for prospects who don't become clients: typically retained for two years
- Client project files: maintained for six years after project completion to support warranty claims and resolve potential disputes
- Financial records: kept for seven years to meet tax and accounting requirements
- Website analytics: aggregated data retained indefinitely; individual session data deleted after two years
When information is no longer needed, we delete or anonymise it securely.
Your Rights
You have several rights regarding personal information we hold:
Access
You can request a copy of the personal information we hold about you. We'll provide this within one month of receiving a valid request.
Correction
If information we hold is inaccurate or incomplete, you can ask us to correct it. We'll update our records promptly.
Deletion
In certain circumstances, you can request that we delete your information. This right applies when information is no longer necessary for its original purpose, when you withdraw consent, or when processing lacks legal justification. Note that legal obligations may require us to retain some information.
Restriction
You can ask us to limit how we use your information while we resolve questions about accuracy or processing legitimacy.
Objection
You may object to processing based on legitimate interests or for direct marketing purposes. We'll cease unless we demonstrate compelling grounds that override your interests.
Portability
Where technically feasible, you can request that we transfer information you've provided to another organisation.
To exercise these rights, contact us at [email protected]. We may need to verify your identity before processing requests.
Cookies and Tracking
Our website uses cookies to improve functionality and understand how visitors use our site. For detailed information about the cookies we use and how to manage them, see our Cookies Policy.
Third-Party Links
Our website may link to external sites operated by suppliers, trade associations, or other organisations. We're not responsible for their privacy practices. Review their policies before providing personal information.
Children's Privacy
Our services are intended for adults. We don't knowingly collect information from individuals under sixteen. If we become aware of such collection, we'll delete the information promptly.
International Data Transfers
We primarily process information within the United Kingdom. If information needs to be transferred internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by regulatory authorities.
Changes to This Policy
We review and update this policy periodically to reflect changes in our practices or legal requirements. Significant changes will be highlighted on our website. The date at the top of this document indicates when it was last revised.
Questions and Complaints
If you have questions about how we handle personal information, contact us at [email protected] or write to us at our registered office.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator. Visit ico.org.uk for information about making a complaint.